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KIA vs. Mercedes

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KIA vs. Mercedes- Whats the difference between hiring an advocate or an SSD attorney?

 

"It takes one to know one." Ever hear that when talking about legal advertising? Well, when it comes to Social Security Disability Attorneys and Non-Attorney Advocates, this phrase can be more helpful than hurtful. Is it usually a dig? Sure. Is it here? No. So am I saying there is a sense of camaraderie amongst SSD lawyers and advocates? Not exactly...

What I'm saying is that you when it comes to these two camps, the cause and effect may be the same – people need help getting their SSD benefits, and Attorneys and Advocates can both help them do so – but this doesn't mean that they are interchangeable.

If you are an SSD Attorney, you know that one of your biggest challenges aside from standing out in a marketplace saturated with attorneys is standing out in a marketplace saturated with attorneys AND advocates! Why is this such a challenge? Think about it – if you are the average consumer, and you need help getting the SSD benefits you deserve and you see a lawyer and an advocate advertising in your area – both in the business of getting people their Social Security Disability benefits – you may think, just how different can they be?

This is where you as an attorney are obligated – yes, I said obligated – to inform the average consumer, otherwise known as your potential client, of the differences between a Non-Attorney Advocate and a Social Security Disability Lawyer.

Advocates are non-lawyers who represent disability claimants before an Administrative Law Judge. They are NOT lawyers and cannot appeal one's case to Federal Court. Did you know that already, right? Right – because you're an attorney! How much of your marketing educates potential clients about this? Does your website point out why you should be chosen to represent someone over an advocate? Do you have a book, a brochure, a commercial, a newsletter – heck, an email – that addresses why your services would be a better choice than a Non-Attorney Advocate?

Why not?

Here's a chart you can use in your marketing that illustrates the differences in hiring a Social Security Disability Attorney vs. a Non-Attorney Advocate:

                              QUESTIONS  ATTORNEY   ADVOCATE
 

Is there an Attorney-Client Privilege for Confidential Communications?

 

YES

 

 

NO

 

Do they take a rigorous State Bar Exam where Rules of Evidence are tested?  

YES

 

 

NO

 

 

Are they able to represent me in Federal Court?

 

YES

 

 

NO

 

 

Are they held accountable by State Bars for misconduct or failure to properly inform you of the status of your claim?

 

YES

 

 

NO

 

 

Did they attend 3 years of Law School learning how to analyze the law and facts of a case for their clients?

 

YES

 

 

NO

 

 

Do you pay them 25% of your back benefits with a $6000 cap? 

YES

 

 

YES

 

 

Use this or the basic premise of it in your marketing pieces or your public relations efforts to drive home the differences and let potential clients know why you as an SSD Attorney can be the better choice to stand by them in their battle for their benefits. It's hard to argue when they see that the only similarity between an SSD Attorney and an Advocate is that they charge the same thing!

Go ahead...ask them....if you had a choice to buy a Kia or a Mercedes for the same price, which would you choose?

Enough said!

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