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Marketing Hack: Books

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Books- Your Law Firms Lean Lead Generator

There is no better lead generation system than books. Whether you are an injury lawyer, disability lawyer or mass torts, a book is one of the most effective means of getting leads to convert into new clients in a dignified manner. You are selling your services without selling. It is truly the best of both worlds.

People hire professionals they know, like, and trust. A book is a great tool for creating the big three (know, like, trust) if crafted properly. You build credibility just by being an author. But that is only a small part of what a book can do for you and your law firm. After reading your book, a potential client comes to know who you are, and you establish a relationship with the reader without ever meeting them. The fact that you provide them with a book chocked full of valuable information for free makes them like you.

By offering the free information in the book and creating a follow-up system of e-mails or written mail giving additional free, helpful information, you have created trust with the potential client.

You can see why I believe that a book is as effective when used as a lead generating system with a proper follow-up system. A book is hard to beat.

There are numerous ways to use the books to market your practice. Here are a few of them:

1. Free Download on Your Website
2. Free Download on Pay Per Click
3. TV and Radio
4. Give Away at Local Festivals and Flea Markets
5. Place in Doctors’ Offices, Body Shops, etc.
6. Give Away When Talking to Civic Groups
7. Offer in Direct Mail Campaign
8. Yellow Page Ads
9. Newspaper Ads

If you don’t have time to write a book you can:

1. Hire a Ghostwriter
2. License One of PILMMA’s Done For You Books

The key is you don’t have to be a great writer or take 300 hours to write your book. JUST GET ONE! NOW! You won’t believe the difference it will make until you try it for yourself.

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